Customer Intelligence Appliance

Enabling Retailers to Understand and Serve Their Customers

Technology has empowered today's consumers forever, changing the retail landscape. Consumers are making informed purchasing choices using smartphones, social media and web search engines to maximize their options, boldly redefining how and whom they shop with. Business users need better information and insight about their customers to compete. IT organizations must  support many new ways to identify a customer, integrate disconnected and siloed applications found throughout today's enterprise and manage growing data volumes that impede the scalability of analytic applications.

Customer Intelligence Appliance

Customer Intelligence Appliance (CIA) is an integrated set of smart and adaptable software, hardware and embedded  analytics that bridges digital and physical worlds to create a multi-channel view of customers - deployed in a matter of weeks.  It connects into operational systems and makes a retailer's interaction with their customers more real-time, relevant and personalized.  The Aginity Customer Intelligence Appliance (CIA) is a leading edge solution built on the IBM Netezza Analytic Appliance Platform.

CIA Key Features

Leveraging the unique parallel processing capabilities of the IBM Netezza Analytic Appliance Platform, CIA provides:

• Flexible and scalable customer cross channel data model
• Data management utilities for input sourcing, integration and ongoing maintenance
• Customer behavioral segmentation and  analytics
• Best practice analytic reporting built on IBM Cognos in an organized manner utilizing its flexible and elaborate data model to create a unified view of the customer

Customer Lifetime Value

• CIA analytics enable retailers to understand customer lifetime value, so they can optimize spend based on customer value

Improved ROI on Promotions

• Leveraging solutions analytics to get a better understanding of  customers, retailers can more effectively target customers and increase ROI on offers

Faster Customer Segmentation and Marketing Campaign Execution

• CIA's behavioral attributes enable quick scoring without sending data to another application, enabling a much faster turn-around for the retailer and faster speed to market in capitalizing on new offers and opportunities

Higher Conversion and Retention

• A complete understanding of the customer allows retailers to understand motivation for switching and conversion. CIA provides a deeper understanding of what it would take to retain customers. CIA analytics result in improved customer loyalty for the retailer.

Key Technology Benefits

Speed and Simplicity

• The entire CIA solution is deployed in a matter of weeks, faster than any data warehouse deployment, delivering immediate results to the retailer, without excessive consulting services.

Access

• CIA exposes key behavioral attributes and other customer analytics to the end user without the need for IT assistance, especially when re-scoring attributes to create new targeted customer lists. All while running complex analytics directly within the database.

Flexibility

• The CIA flexible data model supports the addition of new data sources and the creation of new attributes without major change.

Scalability

• CIA leverages the underlying Netezza appliance platform; allowing the appliance to scale as data grows.

Analytic Performance

• The CIA analytic platform is optimized to return complex queries running against the lowest leaf level data much faster -10 to 100X - than any other database platform.

Launch CIA Demo    Download Brochure