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Sales & Marketing Operations Specialist

AGINITY DRIVES BUSINESS VALUE BY REUSING ANALYTICS

Aginity helps teams deliver consistent analytic results more efficiently to their customers.  Analytic teams spend around 80% of their time on preparing and managing data and analytics for analysis.  Most of this time is spent finding, recoding or copy and pasting analytic logic they previously used.  Aginity provides a unique coding experience that empowers data analysts, data engineers, and data scientists to find, manage, govern, share and re-use rather than recode it.  Thousands of companies leverage Aginity products to deliver consistent results faster by understanding the intent and context of code and easily re-use for future work.  Customers receive actionable consistent analytic results faster to drive business value.

We are a small naturally curious team that loves working together.  We are building a company and products that proves the value of analytics and analytic management.  Hypothesizing, testing and measuring results drives everything we do.  We are dedicated to our customers, and partner with them to ensure their success because we know their success is central to our success.

ABOUT THIS ROLE

We’re looking for a Marketing Operations Specialist who will be responsible for managing key initiatives for new customer acquisition, sales productivity, and the coordination between sales and marketing operations to join our Sales and Marketing team.  This role will support our team of marketers, salespeople, and agency partners by aligning people, process, and technology, improving efficiency and effectiveness to drive revenue.

WHAT YOU’LL DO

As Marketing Operations Specialist, you’ll be the key link between marketing and sales, managing our database of leads, ensuring effective lead qualification and handoff to sales. You will drive fast-paced growth across our marketing and sales channels by prioritizing the right leads and ensuring follow up to maximize ROI. You’ll work cross-functionally with Marketing and Sales management to use feedback and data to continually improve and automate processes.

  • Lead and funnel management – Evaluate the assignment of all leads, lead conversion, and lead acceptance criteria for Sales teams. Monitor and report on lead/prospect velocity through the funnel and work with Sales, Marketing and Customer Success teams to maximize opportunities within our database. Analyze and optimize lead management processes in coordination with Marketing and Sales leadership – applying rigor to lead scoring and process improvement as we add leads and nurture them through the cycle. Continuously optimize lead scoring program to drive Sales, Marketing, and Customer Success alignment.
  • Data collection and quality – Ensure campaign and program-level data is being collected and accurately tied to client data across systems to enable closed-loop lead-to-revenue reporting. Take ownership of database cleanliness. Assist with the maintenance of tech stack integrations and databases.  Monitor and optimize data flow by working with cross-functional groups as it relates to integration and automation of data flow, specifically with Marketing, Sales and Customer Success teams.
  • Campaign operations and execution – Create and manage marketing automation programs to ensure efficient, scalable campaign operations, lead routing, and attribution tagging. Assist in campaign development, execution, and Marketing-to-Sales handoff and orchestration.

 

WHAT WE’LL DO

You’ll get to work with and learn from our repeat entrepreneur founders and the rest of the Aginity team. Our team has experience building, funding, and selling business in the data and analytic industry. 

At Aginity, we will make sure that you have what you need to do your job with excellence, including…

  • A positive and supportive team that is committed to your growth, development, and career goals
  • Competitive health insurance plans
  • A flexible schedule and generous vacation day policy to take the time they need for self-care and personal life

 

ARE YOU THE PERFECT FIT?

You’ll be a great fit for this role at Aginity if…

  • You love data and analytics, and even better if you have data and analytic programming experience such as SQL skills
  • You have 2-4 years of experience in marketing operations, lead management, demand generation or marketing program management; B2B preferred
  • You’ve implemented cross-channel marketing campaigns, including but not limited to: SEO, SEM, Digital Display, Email, and Social Media
  • You have experience with HubSpot Marketing Hub and Sales Hub (or similar)
  • You get excited about sharing and showing your work.  We all do it
  • You have a sense of urgency. We move fast every single day
  • You have a bachelor’s degree or comparable experience

Apply Now!