Learn about Aginity's Analytic Management Platform


Develop, manage, and distribute enterprise attributes, and drive analytics into every customer interaction at every touchpoint.

Click here to learn more about Aginity Amp™

Creating an integrated enterprise analytics and data system for marketing can easily take 12+ months.

Analytics (Σ) and data exist and are replicated everywhere.

» Statistical Modeling Applications

» Marketing Automation Applications

» Email Service Providers

» Business Intelligence Applications

» Audience Management Platforms

How about doing it in 30 days?

Analytics (Σ). Build them once.

Use them everywhere…

again, and again, and again.

Aginity Amp™ 2.0 is here!

» 10× to 100× efficiency gains

» Unlock the potential of analytic-driven applications

» Nothing else manages your enterprise analytics & data at scale

See what Aginity's Analytic Management Platform can do.

Click here to request a demo.

Analytics are a mess. Data is here, math is there, marketing execution is everywhere.

This results in operational inefficiencies, costing enormous sums of time and money, and inhibits effective programmatic marketing.

Aginity Amp™ speeds development, co-locates data and math, and enables distributed analytics, unleashing the full potential of your marketing applications.

Aginity Amp

Aginity Amp™ is the only technology to manage both the data and math that make up your enterprise analytics, and turn them into actionable attributes, which power modeling and marketing applications.

Aginity AmpTM Home Screen

Data Management

  • Ingest any new data source with a few clicks
  • All data warehouse best practices are embedded
  • Add attributes and hierarchies without physical database changes
  • Use, manage or add multiple data models simultaneously

Analytic Management

Analytic Management

  • Compose and reuse attributes from data and math, without SQL
  • Search and share library of Object Oriented Analytics for use or distribution anywhere
  • Stored as math, and scored at run-time, derived attributes are always current
  • Ability to create data sets on the fly for ad-hoc analysis
  • Deploy models in an MPP analytic hub

Attribute Distribution

Attribute Distribution

  • Publish extracts or full data marts and visualize with Excel, Tableau, or any business intelligence application
  • Expose data and derived attributes to marketing automation applications
  • Choose data and attributes from the enterprise catalog
  • Go from prototype to production with a click of a button

Aginity Workbench

Aginity Workbench is an easy-to-use application that enhances performance and creates efficiencies when working with your MPP data warehouse.

The application provides a powerful set of GUI-based tools for developers, DBAs, and data analysts to maximize the productivity of users in these roles. And, it’s free!

Aginity Workbench Screen

This SQL database development tool offers unique capabilities that allow you to focus on MPP databases. It provides an intuitive user interface for creating, managing, and tracking both individual SQL queries, and entire database schemas.

Created by and for Aginity’s own software developers, Aginity Workbench is based on our profound knowledge of the functionality an advanced data warehouse appliance is expected to provide, as well as on that of MPP solutions, and MPP system implementations in particular. Aginity Workbench editions include IBM PureData for Analytics (Netezza), Pivotal Greenplum, Amazon Redshift, Actian ParAccel, and dashDB.

Featured Customers


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Industry Experience

Aginity Amp™ gives Retailers unprecedented insight into their customers’ behaviors and their journeys. By combining data, analytics and marketing execution in one platform, we save retailers time, money and big data headaches.
With one of the world’s largest consumer packaged goods companies as a client, Aginity is helping shed new light on the consumer path to purchase.
Customer loyalty is just as vital in Financial Services as it is in retail. We are helping some of the worlds largest companies access data and analytics faster and understand their customers and prospects better.
With the complexities facing the Healthcare industry, the shift to become more consumer-focused has never been more important. Aginity offers a pre-integrated, optimized solution for healthcare organizations to deliver advanced analytics and marketing execution based on consumer preferences, behaviors, needs and value.
Aginity allows the Travel and Tourism industry to understand and own their Customer’s Journey like no other software on the market. Aginity allows you to determine how your customers are traveling, why they are traveling and how they expect to optimize customer service.
Aginity allows Media and Entertainment companies to better target and grow loyalty with their customers. By owning the Customer Journey with analytics and marketing, Aginity helps companies optimize customer experience, marketing spend and wallet share.

What others are saying

Dave Doster,
Director Digital EnablementFebruary 6, 2014

"In ten days we were blown away... I have never seen anything like that. The speed and scale at which we were able to discover the value of the omnichannel consumer by compiling both our online and in-store data to drive insight from the Aginity software was remarkable."

Leslie Webber,
CIOFebruary 21, 2014

"Aginity [software] and IBM analytics allowed us to quickly get information across our multiple channels and lines of business in one place to deliver meaningful analytics which create a better customer shopping experience and drive top line and bottom line results."

Scott Friesen,
Director of Marketing Analytics and Customer InsightsMay 9, 2014

"Aginity’s unique platform dramatically enhances the speed and efficiency with which teams can understand customer behaviors, produce insights, and deliver better targeting for relevant communications. Teams spend less time orienting the data and more time running that actual statistical or exploratory analysis. In a future where traditional customer segments fade away and become replaced by uniquely understood individuals, the old dance between marketing analytics and IT is simply not scale efficient. Aginity’s solution is a big step into the future, bringing scale efficiency to customer individuality."

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Leadership Team

Doug Grimsted


Dan Kuhn


Mike Blyth


Tzaras Christon
EVP Growth



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